Thursday, November 29, 2007

Wellcome to your first (and last) assignment

When I discussed my previous post with a friend, he told me another story about ParknFlop. A former senior manager with the company told him that they once hired a new advertising agency. At the first meeting to plan their new advertising campaign, the advertising executive turned up casually carrying a shopping bag prominently labelled with the logo of their rival Wellcome. The agency was fired before they'd even placed a single ad.

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