That Sinking Feeling

The day after the Lamma IV sinking last week, which has now claimed 39 lives, I was walking through Causeway Bay MTR station and found long swathes of one tunnel wall taken up by advertising for the Venetian Macau, which is holding a Titanic package promotion.  This features a Titanic Exhibition and a Human Bodies Exhibition.  Of course they couldn't have foreseen last week's events, but could there possibly be more insensitive timing?